Penggunaan Instagram sebagai Strategi dalam Menarik Minat Wisatawan saat Pandemi COVID-19 di Jakarta Aquarium, Indonesia
نویسندگان
چکیده
The COVID-19 pandemic is a major blow to the tourism industry. Creative and relevant ideas should beimplemented support sector. Due shift in technological developments, promoting businessesusing this technology often found. Instagram has been one of choices promote tourist attraction. InJakarta, there are lot attractions that used as media their attractions. One ofthem Jakarta Aquarium. Aquarium largest indoor aquarium attraction at Neo Soho Mall,West Jakarta. This research aims see effectiveness social tourismattractions. mixed method, using both qualitative quantitative approaches. datawere collected through observation, literature study, documentation, online questionnaires. theory usedin study Tourist Motivation Traveling. results showed, tourists’ visit Aquariumwere strongly influenced by promotion Instagram.Keywords: Promotion, Instagram, COVID-19, Motivation,
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ژورنال
عنوان ژورنال: Jurnal Destinasi Pariwisata
سال: 2022
ISSN: ['2338-8811', '2548-8937']
DOI: https://doi.org/10.24843/jdepar.2022.v10.i02.p03